About Us

The number 44 has always been our founder’s lucky number, but over time it came to mean something greater consistency, belief, and showing up when no one is telling you to. 44 Lift Co. was built to represent that mindset. This brand is for those who value hard work, discipline, and self-respect, in and out of the gym. It stands for effort, ambition, and the drive to become better than you were yesterday by outworking yesterday.